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WHAT IS GREENWASHING AND HOW TO AVOID IT?
#GREENWASHING is a marketing tactic in which companies use false or exaggerated sustainability claims to make their products appear more environmentally friendly than they actually are. Trendy greenwashing can include vague or misleading claims on labels or advertising, the use of vague terms such as "green" or "sustainable" without scientific or environmental backing, or the use of certifications that are unregulated or verified by independent third parties. Their goal is to capitalize on consumers' growing concern for the environment, increase sales, and avoid criticism ✋ To avoid falling into trendy greenwashing, you can follow these tips: Research brands and their...