WHAT IS GREENWASHING AND HOW TO AVOID IT?

#GREENWASHING is a marketing tactic in which companies use false or exaggerated sustainability claims to make their products appear more environmentally friendly than they actually are. Trendy greenwashing can include vague or misleading claims on labels or advertising, the use of vague terms such as "green" or "sustainable" without scientific or environmental backing, or the use of certifications that are unregulated or verified by independent third parties. Their goal is to capitalize on consumers' growing concern for the environment, increase sales, and avoid criticism ✋

To avoid falling into trendy greenwashing, you can follow these tips:

Research brands and their practices: Find out if the company has a history of sustainable practices and if their sustainability claims are backed by hard evidence and data

Read product labels and descriptions – look for vague or misleading terms that can be used to make the product appear more sustainable than it actually is

Look for third-party certifications and labels: regulated and verified by independent third parties, such as GOTS (Global Organic Textile Standard) or Bluesign, that support the company's sustainability claims

Shop Consciously: Consider the quality and durability of the garment, and choose timeless, classic pieces over ephemeral fashion trends. Buy less, but better, and choose brands that are committed to sustainable practices throughout the entire supply chain.

By being aware we can avoid greenwashing and make more informed and sustainable decisions in our purchases

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