Our story begins with the death of the husband of Joan Hunt, founder of Cudeca, who at that time is just "a retired English lady residing on the Costa del Sol". When Fred falls seriously ill with cancer, palliative care in Spain is still in its infancy. Joan sees how her husband suffers because he did not receive specialized medical attention until his arrival at the Red Cross palliative care unit, where the young doctor Marisa Martín, today the Manager of the Cudeca Foundation, takes care of him until his death.

After Fred's death, Joan gathered strength and at the age of 65, without speaking the language and with few resources, launched the Cudeca Foundation, with the vocation of helping others until the end of her days.